Affiliate Spotlight: North Central Services Completes Major Equipment Liquidation

Posted: 05/03/2018

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K-BID affiliate, North Central Services out of Sauk Centre, MN, recently managed one of the largest equipment liquidations on in recent years. Allen Boecker is the owner of North Central Services and has been an independent affiliate of since 2009. In his time as an affiliate of K-BID, Allen has managed hundreds of auctions and has successfully sold millions of dollars of construction equipment, vehicles, and other property.

The auction that closed on March 6th, 2018 was a complete liquidation of an aggregate company out of Willmar, MN. There was a wide variety of assets including bulldozers, loaders, skid steers, conveyors, and excavators. In total, 184 lots were sold to a total of 86 winning bidders with 412 unique bidders participating. Click here to view this great auction.

North Central Services’ equipment expertise played a major role in the success of the auction. “Great photography, videos and multiple inspection days are key to a successful online auction. We need to know the equipment in order to sell it and make sure these buyers are comfortable.” Allen noted.

K-BID and North Central Services made a commitment to marketing this auction to potential buyers from all over the country. A comprehensive marketing approach through digital, social media, print, and email avenues allowed the auction to receive more than 500,000 views from 30,000+ unique visitors.

  • Unique Visits to Auction: 30,864
  • New users visiting: 7,149
  • Auction Page views: 501,507
  • Total Bids: 4,177

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Chris Schwartz, the Marketing Director for stated, “We were very satisfied with the bidder participation in this auction. We know that we are strong with equipment buyers in the Upper Midwest but anticipated some of this specialized equipment would be going out-of-state. It was great to see our efforts pay off with bidders participating from Alaska to Arkansas on this auction.”

In early 2018, implemented a $1,000 buyer’s premium cap to create more competitive bidding on higher value assets and ultimately increase the ending bid price. This new BP cap played an important role in this auction as 22 buyers from the auction were impacted by the change.

North Central Services’ client was thrilled with the results and the smooth auction process. Independent affilaites like Allen have the knowledge and ability to manage auctions and assets of all sizes. If you have heavy equipment to sell or are considering an auction, get in touch with Allen Boecker at North Central Services by clicking here.